Yahoo Is Shutting Down IntoNow, Nearly Three Years After Acquisition

Yeah, I don’t think people are proud of how much TV they watch. Obvious failure, then you throw advertising into the mix! Especially more recently, advertisements feel more like an insult to my intelligence, rather than a proposition to buy something useful. Flo… An atom splitter is not the same as bond breaker.

TechCrunch

IntoNow — the second-screen app that Yahoo bought in the spring of 2011, just 12 weeks after its launch — is being shut down by its parent company. As of last week, IntoNow was taken off the Apple App Store and Google Play, and an email sent to users notified them that the app would stop working as of March 31.

For those who might have forgotten, IntoNow was one of the many second-screen TV apps that popped up in the early part of the decade, offering users the ability to “check in” to the television shows they were watching, and share their viewing habits with others on social networks that people actually used, like Facebook and Twitter.

(The idea was as preposterous then as it seems now, but thanks to the relative early success of Foursquare back in those days, eager app makers were trying to get people…

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